Generic filters

Privacy policy and cookies policy

We at Alliance Laundry Systems LLC and our affiliates (“Alliance Laundry Systems”) are committed to protecting your privacy. This Data Privacy Notice and Cookie Policy applies to the website (“Website”), which is operated by Alliance Laundry CE s.r.o., with its registered office at Místecká 1116, 742 58 Příbor, Czech Republic, Identification No. 294 51 914, registered in the Companies Register administrated by the Regional Court in Ostrava under Entry No. C 54389 (“Alliance” or “we”).
This Privacy Policy and Cookies Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal data. We periodically update this Privacy Policy and Cookies Policy. We will post any privacy policy changes on this page.
We will update this Privacy Policy and Cookies Policy from time to time, therefore, we encourage you to periodically return to this page to review the Privacy Policy and Cookies Policy.
If you have any questions about this Privacy Policy and Cookies Policy or our treatment of the data you provide us, you may contact us by telephone, regular post or via email to the contact set forth in the section entitled “How to contact us” below.
We explain below how we analyze data from the Website. Any links to external sites are out of our control and we encourage you to always read the privacy statements on the other websites you visit.

Cookies policy

This Cookies Policy explains how Alliance uses cookies and similar technologies to recognize you when you visit our Website and when you use our online services. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Website, or register for a service, a cookie helps us to recall your specific information on subsequent visits. When you return to the Website, the information you previously provided can be retrieved, so you can easily use the customized features.
Cookies set by Alliance are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. For example, Alliance Laundry Systems keeps track of the websites and pages you visit within Alliance Laundry Systems family of websites, in order to determine what portion of the websites or services is the most popular or most used. This data is used to deliver customized content and promotions within the Alliance Laundry Systems websites to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Website and the purposes they perform can be found in the next section. These cookies include:
Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website, but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website, services or mobile apps through third party social networking and other websites. These cookies may also be used for advertising purposes too.

Strictly Necessary Cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. These cookies do not store any personal data.

Cookies used

  • _icl_visitor_lang_js
  • wpml_browser_redirect_test
  • __atuvc
  • __atuvs
  • OptanonConsent
  • OptanonAlertBoxClosed
  • _icl_current_language

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, and will not be able to monitor its performance.

Cookies used

  • _gid
  • _gat
  • _ga
  • _gat_UA-49235946-1

Targeting cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not store directly personal data, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Categories Cookies loc
uvc IDE

Social Media Cookies

These cookies are set by a range of social media services that we have added to the Website to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Categories Cookies lidc
visit SID

How can I control cookies?

Before using cookies on our Website, we will always ask for your consent if we can use them (this does not apply to the Strictly Necessary Cookies). You may withdraw your consent from their collection by managing your cookies at the individual browser level. In addition, if you wish to withdraw your consent from in relation to interest-based advertising please click the button below. Please note, however, that by blocking or deleting cookies and similar technologies used on the Website, you may not be able to take full advantage of the Website.
Cookie Settings
While some internet browsers offer a “do not track” or “DNT” option that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform and there is no common standard that has been adopted by industry groups, technology companies or regulators. Therefore, we do not currently commit to responding to browsers’ DNT signals with respect to our Website.
Essential website cookies: Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them if you want to continue using the Website. You can block or delete them by changing your browser settings however, as described above.

How often will you update this Cookies Policy?

We may update this Cookies Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookies Policy regularly to stay informed about our use of cookies and related technologies.

Data Privacy Notice

The General Data Protection Regulation (“GDPR”), effective from 25 May 2018, gives individuals enhanced rights over the use of their personal data. Under the GDPR, we are required to give you certain information, including information about your rights, when you provide us with your personal data.

The personal data which we ask you to provide us with when requesting our products or services will be used only for the purposes of providing you with and improving those products and services. Certain of the data with which you provide us will be aggregated on an anonymized basis for statistical purposes to enable us to improve the content of the Website and to ensure that advertising is relevant.

The types of data we collect

A) Identification and contact information – such as name, company name, address details, phone number, email address, identification number and tax identification number and other similar data;
B) Information about your purchase of products or services, including invoicing, payment and financial information – such as product registration information, warranty information, enrollment status in services, payment card details, accounting documents, data on shipment methods, liabilities and receivables, information on prices, creditworthiness and other similar information;
C) Customer satisfaction and feedback data – such as the results of customer satisfaction and feedback surveys;
D) Data collected when you are visiting the Website – such as login information (username and password), data on registration and maintenance of user account, information on the access, including IP address, date and time of access, information about used browser etc., data collected through cookies and other automatically collected data to provide you with customized access to our Website, or information that you provide us with when visiting the Website (such as through contact forms etc.);
E) Data identifying the appliance – such as PNC number, serial number, software version, MAC address, model, color etc.;
F) Appliance usage data – such as how and when the appliance is being used (frequency and which cycles)
G) Data generated by the appliance itself – such as operating data e.g. opening and closing of internal valves, heating circuit use and efficiency, motor power, activities driven by the appliance’s software in order to deliver the cycle/function chosen by you; efficiency data e.g. water consumption, energy consumption; situational Data e.g. conditions surrounding the appliance such as ambient temperature, air humidity, water hardness.

How we collect personal data

You may choose not to provide certain types of personal data to us. If you choose to do so, this may affect our ability to provide you with, and your ability to make use of, certain appliances and/or services or their functionalities and features. However, unless otherwise specified, your choice not to provide such information will not result in legal consequences for you.

How we obtain your personal data

We may obtain your personal data:

• from you or your representative when purchasing our product, visiting the Website, activating your account, ordering a service, participating in our campaigns or creating a product review;
• from our retailers;
• from our third party service providers, suppliers and partners;
• from publicly available sources;
• from social media, e.g. Facebook if you choose to use Facebook to facilitate logging into our Website.

Why we process your personal data and the legal basis for the processing

We may use your personal data for the following purposes (collectively “Processing Purposes”):

Processing Purposes Type(s) of personal data Legal basis
To assist in the development, testing, enhancement and modifications of our products and services Types C, E, F and G above Legitimate interest to enhance and modify our products and services
To operate your user account on the Website and facilitate mutual communication and managing your purchases Types A, B, C, D, E, F and G above Fulfillment of contract or our legitimate interest to keep you informed about products, services or account
To send you marketing communications Your contact information (type A above) Legitimate interest to market our products and services or consent.
To enable functionality in accordance with the description of the appliance / service Types A, E, F and G above Fulfillment of contract
To provide you with products and services you have requested Types A, B, C, D, E, F and G above Fulfillment of contract
To provide you with administrative notices such as user guidance/ product safety notices relating to your appliance, service or account Types A, B, E, F and G above Fulfillment of contract or our legitimate interest to keep you informed about products, services or account
For troubleshooting, handling of complaints and repairing purposes Types A, B, E, F and G above Fulfillment of contract
To communicate with you about your product, service or account and similar customer service related activities Types A, B, C, D, E, F and G above Fulfillment of contract or our legitimate interest to keep you informed about products, services or account
Internal business purposes, including security of networked machines, analytics, audit, and for our core operational activities Types A, B, C, D, E, F and G above Legitimate interest to facilitate and enable us to fulfill our internal business purposes.
To evaluate your feedback when you rate and review our products or services Type A, B, C above Legitimate interest of improving our products.
To manage and operate our Website, including online registration of products and services Types A, B, C, D, E, F and G above Fulfillment of contract or our legitimate interest in improving the user experience.

Your consent

Where the processing activity is based on your consent, you have the right to withdraw your consent at any time. The revocation of your consent will however not affect the lawfulness of any processing based on your consent before its withdrawal.

Information that we share

For the Processing Purposes set out above, we may share or disclose your personal data:

  • As required by law, to comply with legal process and/or to respond to requests from public and government authorities;
  • With Alliance Laundry Systems group companies;
  • With service providers, distributors and suppliers trusted to provide services and appliances on our behalf;
  • With enforcement agencies, law firms and similar third parties to enforce our terms and conditions or to protect our rights.

When sharing personal data with a third party, Alliance requires that such third party agrees to protect and handle your personal data in accordance with all legal, regulatory and contractual obligations, or other instructions we provide to them.

Your choices regarding marketing and information

You have certain choices regarding how we use and share your personal data for marketing and similar purposes. Alliance may send you information about appliances, products, events and promotions. The communication may be sent via different channels: email, phone, SMS, post, or social networks. We would like to provide you with the best experience, therefore the communication might be tailored based on the data collected and your preferences.

Where required by law, we will obtain your prior consent before using your personal data for marketing and similar purposes. Where you have consented to receive marketing communications, you may withdraw your consent to marketing at any time. For example, you can unsubscribe from email messages by following the unsubscribe instructions within the email message or by going to your online account to update your marketing preferences.

If you choose not to receive marketing communications, your personal data may still be used for the other purposes described in this Privacy Policy and Cookies Policy, such as communicating with you for administrative or transaction purposes as part of the contractual relationship we have with you or where required by law.

Your rights

Under the conditions stipulated by legal regulations, you have the following rights if your personal data is processed:

  • Request access to your personal data;
  • Request rectification of your personal data;
  • Request the erasure of your personal data;
  • Restrict the processing of your personal data;
  • Request that your personal data be provided in a format that can be transferred to you or another organization (data portability);
  • Object to the processing of your personal data;
  • Withdraw your consent where the data processing is based on it; and
  • Lodge a complaint with the competent supervisory authority.

If you have any questions regarding these rights, or if you would like to exercise any of these rights, you may do so in writing, by telephone, regular post or via email to the contact set forth in the section entitled “How to contact us” below.

Please note that exercising these rights may impact our ability to provide you with certain appliances, functionality or services.

Security of your personal data

Alliance will take appropriate technical and organizational measures in line with applicable data protection laws, including requiring our service providers, business partners or professional advisors to use appropriate measures to protect your personal data.

Storage of your personal data

We ensure you that we only store your personal data for so long as is necessary for the purpose/s for which it was collected and we always follow the legal basis of processing for processing (personal data storage for as long as required by law, as required under any contract, or to meet our legitimate interest).

International transfers

We may also transfer your personal data within the European Union (EU) or within the European Economic Area (EEA) or to other locations where we or our service providers and suppliers are located or have servers. In this respect, please note that as of the date of this Privacy Policy and Cookies Policy we use data servers of our service providers, which are located in France.

We may transfer your information between Alliance Laundry Systems group companies or transfer information to our international third party service providers and suppliers acting on our behalf, for the purposes described in this Privacy Policy and Cookies Policy.

Should your personal data be transferred to a country outside of the EU/EEA which may not provide the equivalent level of data protection as the EU/EEA and there is no decision of the

Who is the data controller

The controller of your personal data is Alliance Laundry CE s.r.o., with its registered office at Místecká 1116, 742 58 Příbor, Czech Republic, Identification No. 294 51 914.

How to contact us

If you want to exercise your data subject rights or if you have any other questions concerning this Privacy Policy and Cookies Policy, please submit your request to

Updates to this Privacy Policy and Cookies Policy

We may update this Privacy Policy and Cookies Policy from time to time. Any changes to this Data Privacy Notice will become effective as of the date it is published, or as otherwise required by law.

Last updated on: December 1st, 2020.